Paddy Power partners with Facebook for social live betting

Facebook have been eager to to find new ways to make money from their social network. One of the avenues they are exploring is real money gambling and this week for the first time they'll be offering live sports betting following a link up with Irish bookmakers Paddy Power.

• Paddy Power are initially trialling the new technology with over 2,500 of their customers on Facebook.
• The program will be rolled out across the UK over the coming weeks.
• Initially social betting will only be available via the Facebook website, although the feature will also be added to their Blackberry, Android, iOS and Windows Phone apps in the near future.
• Paddy Power are working to extend Facebook live sports betting to other countries, particularly those in Europe.
• Other users won't be able to see how much you are staking or winning, although they will be able to see who you are betting on and even challenge you to make a bet on a specific sporting event.

http://www.independent.ie/business/...-with-facebook-for-live-betting-29542319.html

Do you live in the United Kingdom? Try Paddy Power Social Facebook app at Paddy Power Mobile.

 

After a considerable amount of testing, PaddyPower have changed the name of their Facebook app from "PaddyPower In-Play" to "PaddyPower Social" and given it an upgrade. The new name makes a lot more sense given that it is a social sports betting app and it is on the largest social network in the world. Here are a few of its key features...

• Place lightening fast bets via the PaddyPower Facebook app.
• Copy your friends bet or alternatively laugh at them.
• Get live updates during important matches via the Facebook app.
• Chat to mates who are also involved in these Facebook wagers.
• League tables. See which of your friends is on a winning streak.

The Paddy Power Social betting app for Facebook is currently only available in the United Kingdom. Click Here to read a full review of their Android bookmaker app.

 

It was a failure so it won't be available anywhere.